Curriculum For Teams Credentials Pricing About Start Learning
The Curriculum

85 lessons. 23 simulations.
3 credentials. One standard.

Three waves. Foundation to Strategist. Each module mastery-gated. Each simulation assessed. No shortcuts.

10
Modules
85
Lessons
23
Simulations
3
Credentials
01

Foundation

Mindset · Markets · Intelligence

Who you need to become. Where you compete. What drives the market. The Foundation wave builds the orientation that everything else depends on.

TCG FOUNDATION
Credly Credential
Foundation Certificate
L01The Difference Between Activity and Progress
L02How Commercial Professionals Prioritise
L03Reading People: Buyers, Influencers and Decision Makers
⚡ SimulationThe Priority Crisis15–20 min
L04Rejection, Setbacks and Commercial Resilience
L05Ethics in Commercial Practice
L06Building Your Personal Commercial Intelligence System
L01How Markets Are Structured
L02Supply, Demand and Price Signals
L03Reading a Market Cycle
L04Margin Architecture: How Businesses Make Money
⚡ SimulationThe Pricing War20–25 min
L05Competitive Positioning and Market Share
L06Currency, Risk and Commercial Exposure
L07Reading a P&L as a Commercial Professional
⚡ SimulationThe Market Entry Decision20–25 min
L08Commercial Valuation: What Is This Deal Worth?
L01The Intelligence Mindset: Seeing What Others Miss
L02Mapping the Competitive Landscape
L03Reading Competitor Signals
⚡ SimulationThe Chokepoint Crisis20–25 min
L04Customer Intelligence: What They Are Not Telling You
L05Building a Commercial Intelligence System
L06Threat Assessment and Response Planning
⚡ SimulationThe Intelligence War20–25 min
L07Disinformation and Commercial Deception
L08Coalition Building: Allies and Leverage
L09Counter-Intelligence: Protecting Your Position
⚡ SimulationThe Coalition Test25–30 min
L10From Intelligence to Strategy
02

Practitioner

Pipeline · Clients · Deals

How you build pipeline, win clients, and close deals. The Practitioner wave is execution. Theory becomes discipline becomes revenue.

TCG PRACTITIONER
Credly Credential
Practitioner Certificate
L01Pipeline Architecture: Building a System, Not a List
L02Ideal Customer Profile and Target Selection
L03The Cold Approach: Structure and Psychology
⚡ SimulationThe Cold Open15–20 min
L04Multi-Threading: Multiple Contacts, One Account
L05Qualification: Knowing When to Walk Away
L06Advancing Deals Through the Funnel
⚡ SimulationThe Stalled Deal20–25 min
L07Managing a Live Pipeline: Velocity and Coverage
L08BD Metrics: Measuring What Matters
⚡ SimulationThe Pipeline Review20 min
L01The Client Relationship Model
L02Onboarding: Setting the Standard From Day One
L03Client Reviews: Making Them Count
L04Identifying Expansion and Upsell Signals
⚡ SimulationThe At-Risk Account20–25 min
L05Handling Difficult Conversations: Complaints, Failures, Resets
L06Churn Prevention: Reading the Signals Early
L07Account Planning: The 90-Day Commercial Map
⚡ SimulationThe Growth Opportunity20–25 min
L01Negotiation Fundamentals: Position vs Interest
L02Preparation: The Work Before the Room
L03Opening Moves: Anchoring and Framing
⚡ SimulationThe High-Stakes Deal25–30 min
L04Reading the Other Side: Signals and Tells
L05Concessions: When to Give, When to Hold
L06Deadlock: Breaking It Without Breaking the Deal
⚡ SimulationThe Contract Deadlock25–30 min
L07Closing: The Discipline of the Final Mile
L08Post-Deal: Protecting What You Won
⚡ SimulationThe Last Mile20 min
03

Strategist

Leadership · Strategy · Scale

How you lead commercial teams and build strategy at scale. The Strategist wave is the difference between a high performer and a commercial leader.

TCG STRATEGIST
Credly Credential
Strategist Certificate
L01Strategic Intelligence vs Tactical Intelligence
L02Building an Organisational Intelligence Function
L03Reading Macro Signals: Policy, Currency, Regulation
L04Scenario Planning: Preparing for Markets That Do Not Exist Yet
⚡ SimulationThe Competitor War Game25–30 min
L05Intelligence-Led Decision Making
L06Presenting Intelligence to Senior Stakeholders
L07Building a Living Intelligence System
⚡ SimulationThe Signal vs Noise Challenge20–25 min
L01What Strategy Is: and What It Is Not
L02Competitive Advantage: How It Is Built and Lost
L03Market Entry: The Strategic Decision
L04Pricing Strategy: Setting and Defending Your Price
⚡ SimulationThe Market Entry Decision25–30 min
L05Portfolio Strategy: Which Bets to Make
L06Strategic Partnerships: Structure and Risk
⚡ SimulationThe Positioning War25–30 min
L07Defending Position Under Attack
L08From Strategy to Execution: Closing the Gap
⚡ SimulationThe Strategic Review25 min
L01The Commercial Leader's Role: Different From the Commercial Professional's
L02Hiring for Commercial Competency
L03Onboarding a Commercial Team: The First 90 Days
L04Performance Management: Coaching vs Managing
⚡ SimulationThe Team Turnaround25–30 min
L05Culture: Building a High-Performance Commercial Environment
L06Incentive Design: Aligning Behaviour With Outcomes
L07The Commercial Director's Dashboard: What to Measure and Why
⚡ SimulationThe Culture Crisis25–30 min